About Us - Woolami
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About Us

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Welcome to Woolami!

Woolami is a Swiss brand offering 100% Everyday Merino Wear for active children aged 0 to 8 years old.

Our brand mission is to inspire parents to spend more time with their children outdoors. There are so many lovely experiences to be had outdoors – and as founders and parents ourselves, we get nostalgic when we look back at our childhood memories, which often were from outdoors. Children today spend too much time indoors (often in front of screens), and it is our role as parents to demonstrate to them the beauty of the outdoors.

This is why – on a cold winter day on the slopes of Verbier in Switzerland – we decided to make the leap and Woolami was born.

woolami matieres

We wanted to offer clothing that would enable our children to be warm when playing outdoors, but also, keep them comfortable as they came indoors again. On our search for the best material, there was only one that stood up to the test: Merino Wool. Merino Wool is known to be super soft, non-irritant and stemming from natural resources. You can read more about the amazing properties of Merino Wool under the section ‘Why Merino Wool’. More importantly, we wanted to offer a clothing range that could be worn everyday – not only those days when you were skiing in the mountains. Why not create a range of products that could be worn in kindergarten, at school, in the forest and on the top of a mountain? As you will see, the Woolami garments can easily be combined with a pair of jeans, a ballerina skirt or simply used as your child’s base layer under a ski outfit!

We hope you will enjoy our small, but exclusive, collection of Woolami products. They are all made of the softest 100% non-itchy merino wool, with a timeless design that can be worn as a thin, first layer next to skin. And to make caring for the garments easy for the parents, we made sure that all our products are machine washable and do not shrink.

For any questions about merino wool or anything else, do not hesitate to contact us at hello@woolami.com!

The Woolami Family

PS. Come join us on Facebook, Instagram and Pinterest, and get inspired!

Why Woolami?

100% Pure Merino Wool

Many wool underwear brands contain a mix of synthetic fibers and wool. The Woolmark logo gives you the guarantee that all our garments contain the finest merino wool. Great Design & Function - for Everyday wear

Great Design & Function - for Everyday wear

By only using fine merino wool, our garments are designed to fit into any wardrobe as a great base layer – be it on the ski slopes or when going to school/kindergarten – keeping your child warm when cold, and cool when warm.

Soft on skin

Merino wool is known to be gentle even to babies skin, and offers an exceptional level of comfort that your children will love to wear.

Easy to care for

All Woolami products can be washed at 40 degrees on gentle cycle. No need for complicated hand washing. Also, it dries quickly, is stain resistant and does not require ironing

Sustainable

We are proud that all Woolami products meet the criteria of the EU Ecolabel, which is a guarantee that the clothes do not contain harming chemicals, and ensures that the production impact on the environment is minimal.

Swiss Brand

Inspired by the four seasons of Verbier – the prominent resort in the beautiful canton of Valais - we decided to create garments of high quality that fit the versatile climate of Switzerland.