Founder of Woolami – 100% Everyday Merino Wear. With two kids of my own, I know first-hand how hard it can be to pull them away from the tv and tablets to enjoy the world beyond the screens. I spent my own childhood split between Switzerland and Norway, and one Norwegian saying always stuck with me: “There is no such thing as bad weather, only bad clothing”.
Welcome to Woolami!
There’s nothing more beautiful than spending quality time together as a family. Unfortunately, there is one big factor playing a role when deciding if we head into nature, or stay indoors; the weather. While we can’t change the temperature, we can help you and your family to be safe and comfortable while exploring the world around you everywhere you go!
By providing clothing that will make it possible for everyone to be comfortably warm all year-round, we want to inspire families to go outdoors, breathe in the fresh air and enjoy the beautiful nature that surrounds us. Woolami is a Swiss clothing brand created from pure merino wool. This incredible fabric is soft to the touch, and adapts to the person’s body temperature. That means no matter what you’re doing, indoors or outside, you can stay comfortably warm. So, whether you’re skiing, hiking, at work, or in school, you’ll never be too hot, nor too cold. (You can read more about its amazing attributes on the “Why Merino Wool” page.)
Our hope is that by wearing Woolami, you’ll open new doors of possibility for a deeper connection with your loved ones and the stunning nature that surrounds us. As a sustainable brand, using only merino wool that is 100% renewable and mulesing free, we hope to help you take care of the Earth just as well as you take care of yourself and your loved ones.